Peter Mulford

Executive Vice President, CIO

Peter Mulford is an executive vice president at BTS, where he leads the firm’s Innovation & Digital Transformation practice. Peter leads business transformation and capability-building efforts with Fortune 500 firms around the world (such as Sony, Microsoft, Time Warner and Merck) with a focus on developing innovation leadership, design thinking, and disciplined experimentation capability. His work redefines not just how to do innovation, but how to create and lead a culture in which innovation and divergent thinking can flourish.Peter’s writing and research has been featured in CLOand Training magazines. He is frequent guest lecturer on Innovation and Strategy for the MBA program at Columbia Business School in New York. A sought-after keynote speaker, Peter regularly delivers keynote addresses at events around the world each year, including HR conferences, Technology and Innovation events, and company off-sites and sales conferences.Peter joined BTS in 1998 and has worked in its offices in San Francisco, London and New York. From 2005-2010, he was the Managing Director of BTS’s East Coast region, leading the largest global office for BTS through a period of market turbulence and growth during which it more than tripled in size.Peter holds an MBA in Finance from Columbia Business School, and speaks Japanese.Industry expertise: Peter has extensive experience in Retail, Consumer Goods, Electronics and Telecom, among many other industries.

Publications

Blog Posts
August 29, 2024
5
min read

Getting stuff done with AI: Time to jump in and experiment

Discover why now is the perfect time to embrace AI, overcome skepticism, and leverage its capabilities to drive success in your business.
Blog Posts
May 28, 2024
5
min read

There is bias in AI. It might not be the bias you thought

Peter Mulford's blog reveals that human favoritism for human-authored content impacts credibility, suggesting transparency to mitigate bias.
Blog Posts
April 25, 2024
5
min read

¿La clave para una organización realmente centrada en el cliente? Los datos

Peter Mulford analiza métodos clave para utilizar datos y volverse más centrado en el cliente, capturar percepciones de la audiencia y anticipar las necesidades del consumidor.
Blog Posts
November 8, 2023
5
min read

What’s the secret to AI adoption? Trust.

Peter Mulford, CIO, shares about disconnect between what AI firms think people want and what they may actually need.
Blog Posts
September 11, 2023
5
min read

3 shifts towards becoming an AI-augmented business

Peter Mulford, Global Partner, shares how focusing on three ideas enables successful AI-augmentation for organizations.
Blog Posts
May 8, 2023
5
min read

An "iPhone moment" for AI: A significant breakthrough

GAI has democratized AI, making this an "iPhone moment” beyond which everything is going to change. Here’s why you should care.
Blog Posts
September 27, 2022
5
min read

The key to quality customer-centricity? Data.

Peter Mulford analyzes key methods for using data to become more customer-centric, capture audience insights, and anticipate consumer needs.
Podcasts
February 18, 2025
5
min read

Transforming the future of work: AI’s impact on leadership and innovation

Discover how organizations can navigate AI adoption through awareness, experimentation, and impact. Learn how mindset shifts can drive business growth with AI.
Podcasts
January 17, 2023
5
min read

Man vs. machine: trusting computerized mathematics, with Peter Mulford

Peter Mulford, Global Partner and CIO, addresses our reluctance towards incorporating computation-augmented decision making.
Whitepapers
October 4, 2023
5
min read

TL&L community – Leveraging AI in learning and development

Peter Mulford, Global Partner and CIO, discusses how AI works, how organizations can integrate the tool for L&D professionals.
Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.