Influence by design
In this article published in the Spring 2020 issue of Rotman Management, Andy Atkins shares a new way of looking at influence.
June 18, 2025
Influencing others is a time-tested leadership challenge. In this article published in the Spring 2020 issue of Rotman Management, Andy Atkins shares a new way of looking at influence. He explores the as yet untapped application of Design Thinking’s framework and approach to increase persuasion and decrease resistance.The article focused on 2 key principles of Design Thinking that provide a useful perspective in how to broaden your lens to make the case for persuasion:
- Customer-centered design
- IDEO’s three lenses of innovation
The article provides insight into how to use these principles to influence others more effectively.(This article appears in Rotman Management Spring 2020.)
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