A multinational agricultural organization partnered with BTS to develop a full-fledged commercial heatmap and gap analysis on its commercial alignment, mindset, and capabilities. To kick off the project, BTS built a roadmap, defining several strategic initiatives the organization needed to close identified gaps. This included a commercial excellence academy that incorporated change management and performance support. As a result of the partnership, the organization developed an award-winning academy and performance support framework, yielding measurable results across the whole commercial organization.