A BTS innovation story

Client need

To plan for the future and leapfrog ahead of fierce competition, a Fortune 100 roaster, marketer, and retailer of specialty coffee partnered with BTS to accelerate innovation.

The solution...

Immersed participants in the market to learn about opportunities and the voice of the customer.

• Created a preliminary multi-year pantry roadmap, a description of potential product concepts that can be tested over time.
• Generated breakthrough innovative ideas for beverages and packaging that are scalable and sustainable over time – specifically for Asia Pacific markets.
• Invited mixologists and baristas to make ‘on the spot’ beverages from the ideation sessions, as well as sketchers to bring to life the ideas.

Results

• 120+ unique tea ideas
• 100% of program participants agreed that the experience...
  • Was ‘very meaningful to their jobs’
  • ‘Relevant and helpful’
  • ‘Accelerated innovation’