Vanessa Lin

Director, Leadership and Coach

Vanessa Lin, MBA, PCC, CPCC is a leadership and mindfulness coach, culture strategist, and DEI advocate committed to creating workplaces where people don’t just fit in—they belong. As a Director in the Leadership & Coaching practice and DEI Lead for BTS North America, she partners with Fortune 500 companies to develop conscious, inclusive leaders who drive impact and transformation.

With 20+ years of experience in consulting, management, and software services, Vanessa has led global teams, advised executives, and helped organizations bridge strategy, leadership, and culture. Previously, she served as Director of Diversity & Inclusion at Pantone, Esko, and X-Rite (Danaher Corporation), implementing equitable hiring, talent development, and retention strategies.

She is the author of Falling Together: A Tale of Believing in Your Own Magic, reflecting her deep belief in self-discovery and resilience. Vanessa holds an MBA from DePaul University’s Kellstadt Graduate School of Business and brings expertise across Retail, CPG, Healthcare, and Pharma.

Whether coaching executives, leading workshops, or driving culture change, Vanessa is driven by a singular mission: to honor the human spirit and help leaders create spaces where every voice is valued, and every person thrives.

Industry expertise: Vanessa has experience working in several industries including Retail, CPG, Healthcare, and Pharma with a particular focus on Product Data Management and Label & Artwork Management.

Publications

Blog Posts
April 30, 2025
5
min read

Belonging by design: How organizations build thriving cultures

Discover how fostering belonging across individuals, teams, and systems can drive performance, trust, and culture in your organization.

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Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.