Teresa Yetano

Senior Director

Teresa is a Senior Director in Madrid for BTS, and responsible for account management, solutions development and project execution.Teresa has designed and delivered projects in different industries (Banking, Manufacturing, Professional Services and Oil & Gas) but, mainly, she has worked with FMCG clients in Revenue Management, Pricing Strategies and Key Account Management.She is a native Spanish speaker and is fluent in English and German.Prior to joining BTS, Teresa worked as Middle East Desk Officer for a non-profit and as Market Analyst at the Commercial Office of Spain in New York.Industry expertise:Teresa has solid experience in different industries such as FMCG, Professional Services, Manufacturing, Oil & Gas and Banking.

Publications

Blog Posts
June 11, 2024
5
min read

Embedding RGM at scale: A strategic advantage for modern Commercial Leaders

Commercial leaders must adopt a holistic, consumer-focused RGM strategy for sustainable growth and a competitive edge.
Podcasts
July 18, 2024
5
min read

Revenue Growth Management: Linking strategy and tactics for success

In this episode, Rick Cheatham is joined by Teresa Yetano, Senior Director, and Emily Steigerwald, Senior Director, to explore RGM.
Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.