Eduardo Umanzor

Vice President/Principal

Eduardo Umanzor is a Vice President of Enablement strategy, design, and Innovation for the Sales and Marketing Center of Expertise with BTS USA, Inc. He leads the design and development of learning journeys specifically designed for commercial teams and leaders. Eduardo also leads ongoing research regarding the best-in-class behaviors, knowledge expectations, and personality traits customers expect from the commercial teams they interact with.Eduardo draws from a rich background in business management, sales, entrepreneurship, coaching/mentoring and human performance improvement expertise. Eduardo had a successful career with Insight Enterprises, which included experience in account management, sales operations, mergers/acquisitions and finance. While at Monster.com, Eduardo continued a successful track record in key sales leadership positions, both in tele sales and field sales. These experiences manifested in capabilities ranging in all aspects of managing, motivating and maximizing human performance. Additionally, Eduardo has focused on developing a strong academic background coupled with successful real-world experiences.Industry expertise:Eduardo earned a Ph.D. in Education with an emphasis in Training and Performance Improvement in 2013. He has completed extensive study and research in assessing, designing, developing, implementing and evaluating corporate education/development programs. His primary research interest is the application of communication theories, as an integral component of the HPI and ADDIE models, to promote learner engagement and motivation.

Publications

Whitepapers
September 26, 2024
5
min read

The evolution of sales and marketing: A new phase in sales, marketing, and customer service is here

Sales and marketing strategies are shifting from product focus to prioritizing results and partnerships that enhance customer agility.
Videos
August 1, 2020
5
min read

Transforming sales organizations during the COVID-19 pandemic

In this video, Eduardo Umanzor and Rene Groeneveld detail how top sales companies have pivoted due to the pandemic. Learn how you can leverage these tips to come out a winner.

Future-Proofing Critical Conversations

How AI Enhances Sales and Leadership Development
Join us

Interested in joining the BTS team?

BTS is working to modernize business culture around the globe. We’re looking for creative, courageous, and empathetic individuals who want to help individuals and teams find a greater purpose in their work. We love what we do, and we think you would too.